We’re on to you.
Don’t even try to deny it.
You can’t resist a good coupon.
And you know what? Neither can your customers.
And they go especially gaga over mobile coupons, and that’s a research-backed fact.
According to a 2015 study done by research giant Nielsen, 26% of online consumers in the U.S. use online or mobile coupons for in-store shopping, and 54% would be willing to use them.
And if you want to take a peek into the future, Juniper Research tells us there will be 1.05 billion mobile coupon users worldwide by 2019, up from 560 million in 2014.
So it’s pretty lucky that you can use Como to create gorgeous, sales-boosting coupons, right?
But sometimes just having the tools is not enough. Sometimes it takes a tiny splash of inspiration to achieve greatness.
So we at Como have found that inspiration for you.
We dug deep into our data and found the 33 most effective (by claims and redeems) mobile coupons our members offered in 2015. We then divided them into three main types to make it easier for you to find coupons you may want to try yourself.
And don’t miss your bonus—four extra-smart hacks we added at the end.
So, sit back, relax, and take a look at the wide range of effective coupons you can create yourself in just a few minutes.
3 types of effective mobile coupons:
The “Classic Discount” mobile coupon
Why it killed: You just can’t beat the classics. A good old product discount, no matter what your product, is bound to lure customers. It really is as simple as that. Check these out:
The “Buy X, Get Y” mobile coupon
Why it killed: Who can resist a good bargain? The “if you buy X, you’ll get Y for free or at a discount” formula is another well-known staple of the coupon world, and for good reason. Take a look:
The “Reward for App Download” mobile coupon
Why it killed: One of the best ways to get your app downloaded in the first place is to offer a “thank you” mobile coupon that gives the fresh, new app users a special treat. Naturally, that treat will also get them to BUY something from your business, so everybody’s a winner. Here are some good ones:
Bonus: 4 extra-smart mobile coupon hacks
The wonderful thing about mobile coupons is that you can use them to reward customers for basically any behavior you want to encourage. These clever SMB owners figured out ways to achieve valuable business goals just by using these simple hacks.
The “Happy Birthday” mobile coupon
Why it killed: Creating a customer birthday database is a mission every business should strive to achieve. This powerful list allows you to send out special promotions and treats on birthdays, which vastly increases customer loyalty and revenue. (People do tend to spend more money on birthdays, after all.)
The “Limited Times” mobile coupon
Why it killed: Sometimes people need a reason to celebrate. Every business has its slow times, so why not turn a weakness into a strength by offering an enticing mobile coupon specifically for those times?
The “Bring a Friend” mobile coupon
Why it killed: Mobile coupons are one of the best ways to get repeat customers, and word of mouth is still one of the most effective ways to get new customers. Now there’s a way to combine the two. Referral mobile coupons can be a great fit for service providers like barber shops. Just make sure to include scheduling in your app, so that your customers’ friends can book their first appointment!
The “Grow Your Social Channels” mobile coupon
Why it killed: We probably don’t need to tell you that in this day and age, social media is an amazing way to engage your customers, both inside and outside your app. Use your mobile coupons to reward customers for following you on social channels or encourage them to “check in” when they’re at your business to increase your exposure among their friends.
Create your own killer mobile coupons.