A health club significantly boosts sales and customer satisfaction.
New Jersey's Lakeside Fitness Center is a full-service health club, offering everything from personal training and group exercise classes to a juice and smoothie bar, a sauna, and a pro shop. Voted this year's "Best Spin" in Bergen County, Lakeside is a small business that likes to think big, combining a neighborhood fixture's personal touch with a professional level of amenities, equipment, and trainers.
The winter isn't the easiest time of year to get motivated for a workout. Knowing that, Lakeside looked for a way to reach and motivate its client base during the cold months. The gym needed a mobile app, similar to what its big competitors already had, while staying on a small-business budget and continuing to add a personal touch. Lakeside also wanted the freedom to frequently update its app for free, rather than paying a freelance designer or programmer to make changes.
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70%
increase in gym membership
30%
increase in smoothie sales
Swiftic's DIY platform allowed Lakeside to create its own app with exactly the features it needed, in order to reach customers in any type of weather. Push notifications, loyalty cards, and referral forms were added to motivate customers to pay more visits and purchase more drinks.
Lakeside has also benefited tremendously from its "Try Us Out for Free" feature, which was implemented to gain new and interested clients.
Lakeside's app has had a dramatic impact on sales and customer satisfaction. The fitness center has seen a 70% increase in membership since January of last year, with many members downloading and using the app.
Additionally, the fitness center has seen an increase of over 30% in sales of smoothies and protein shakes—a trend that Greg, Lakeside's owner and manager, attributes to the app's loyalty card feature. The feature has become so popular that Lakeside decided to do away with their old paper cards, Greg noted.
Our members love the app, especially the notifications... Almost everyone who buys a shake, smoothie, or coffee at the juice bar uses the app."
Greg DiRenzo, Lakeside Fitness Center
Rewards for repeat customers at Lakeside's smoothie bar
Updates on special offers, events, and other news
Real-time updates on new classes and schedule changes
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