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When LaMont discovered that he could easily build his own app with Swiftic, he decided to "go mobile" and take the plunge.
A local magazine has all the right "muves".
Muve Magazine is a lifestyle publication that has taken Oklahoma City by storm since its launch in 2012. The award-winning monthly magazine has the lowdown on just about everything around town, particularly when it comes to the city's music scene, current fashion, and local culture.
Andre LaMont, Muve Mag's creator and founder, was looking for new ways to engage his local readers with news and features about arts and culture in the OKC community. The magazine itself was a big hit, but publishing an issue once a month just wasn't enough, as today's consumers have come to expect up-to-the-minute content updates from their favorite sources of information. LaMont knew that in order to keep readers tuned in to his magazine, he needed to provide them with the right information at the right time. This way, they'd be sure never to miss a cool event, emerging fashion trend, or the latest local news. He also knew that his readers were always "on the muve," and he needed to find a way to reach them anytime, wherever they happened to be. Since most of his readers—like most of today's consumers—spent the better part of the day on their mobile devices, LaMont wanted to make his magazine easily accessible on mobile. A mobile app was the perfect way to make sure readers could enjoy the content they loved on the go. The only question was how to do it quickly and professionally—without having to register for a programming course.
preview
Latest updates on arts and culture in OKC
Playlist featuring local musicians
Access to the magazine's current and past issues
Location-based listing of local restaurants and bars
"Ultimately, it's an interactive news feed with countless possibilities. I often utilize this real estate for late-breaking news updates, highlighting local musicians, notifying my users of special events in the area, and bringing awareness of the vast amount of locally owned business promotions in the area," LaMont said.
Indeed, the app actively supports the growth of local businesses and gives back to the community.
The mobile app has turned readers into doers. With streamlined updates on events and local dining destinations, more people are receiving content and attending these destinations.”
The Muve Mag app has made the popular publication more accessible to a considerably larger number of readers. The app has also made content delivery faster and more relevant to its predominantly mobile user base.
Since the app's launch, Muve Mag's readership has increased by nearly 40 percent. And this steadily growing popularity and readership has opened new channels for monetization. For one, the magazine has become a prime advertising vehicle for local businesses. And the high user engagement rate has enabled the magazine to generate more revenue from selling ad space, both directly on the app and via its email newsletters.
"I've learned that access equates to growth," LaMont explained. "Because of our mobile app development, we have witnessed tremendous growth in our readership, downloads, and impressions."
The steadily increasing success of Muve Mag—and its app—continues to reinforce this valuable lesson.
30,000
app users
1,400
downloads per month
37%
more readers
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