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The Gentlemen's Barber pays it forward to clientele with a handy app that offers perks like loyalty cards, mobile booking, and push notifications about daily openings for their favorite barber.

booking rate

100%

booking rate

app downloads

~ 6,000

app downloads

app downloads

Business expansion

due to increase in customers

How They Did It

Michael Rechichi, owner of The Gentlemen's Barber, wanted to give his clients a clear line to open appointment slots and an easier booking process—and an app was the perfect solution. So perfect, in fact, that he's had to expand his staff, and soon his shop, because of the enormous and steady increase in new customers. Push notifications and mobile booking contribute to the success of his app: "We have customers who download the app before they've even stepped foot in the shop, and push notifications bring them in."

How they did it

How You Can Do It Too

Michael is a model example of leveraging push notifications to better serve customers and increase business. "Social media is important, but push notifications allow for a more personal connection that you can’t get any other way," he believes. Michael shares the valuable insights below about using this powerful tool.

Get the Word Out

Get the Word Out

If you send out email confirmations, use them to advertise your app whenever a customer books an appointment.

Mind Your Timing

Mind Your Timing

Know your customers' schedule. Don't interrupt meals or send a message before 9 a.m. or after 8 p.m.

Send Meaningful Pushes

Send Meaningful Pushes

Make each message count and don’t become more noise. Your message should be something the customer wants to hear.

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Michael Rechichi quote

Swiftic has definitely become a game changer in my business. We are so busy now that we're looking for a larger facility to offer more barbers and services."

Michael Rechichi

The Gentlemen's Barber

Ready to Grow Your Business

with a Custom Mobile App?